Softmax

Traction Health — Terms of Service & EULA

Last Updated: June 2, 2026

These Terms of Service and End User License Agreement (the "Terms") govern your use of the Traction Health mobile application (the "App"), operated by Softmax Ltd ("we," "us," or "our"). By downloading, accessing, or using the App, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the App.

1. License

We grant you a limited, non-exclusive, non-transferable, revocable license to use the App for your personal, non-commercial purposes, in accordance with these Terms and with the usage rules of the app store from which you obtained the App. You may not copy, modify, reverse-engineer, distribute, sell, or lease any part of the App except as permitted by law.

2. Eligibility and Accounts

You must be at least 13 years old to use the App and to use any community features. You are responsible for the activity under your account and for keeping your credentials secure. Community features (shared habits, partnerships, groups, comments, nudges, reactions, and connections) require a registered account with a claimed username and are not available to anonymous accounts.

3. User-Generated Content

The App lets you create and share content with other users, including your username, shared habit data, comments, nudge messages, mentions, and emoji reactions ("User Content"). You retain ownership of your User Content. You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, and display your User Content solely to operate and provide the App's features to you and the users you share with. You are solely responsible for your User Content and represent that you have the rights to share it and that it does not violate these Terms or any law.

4. Objectionable Content and Abusive Behavior — Zero Tolerance

There is zero tolerance for objectionable content or abusive behavior.

You agree that you will not create, upload, post, send, or share any User Content, and will not engage in any conduct, that:

  • is unlawful, harmful, threatening, abusive, harassing, defamatory, or hateful;
  • is obscene, pornographic, sexually explicit, or otherwise objectionable;
  • bullies, intimidates, impersonates, or targets any individual or group;
  • promotes self-harm, violence, or illegal activity;
  • infringes the intellectual property, privacy, or other rights of others;
  • contains spam, scams, malware, or unsolicited promotional content; or
  • collects or discloses another person's private information without consent.

Choosing a username that is offensive, impersonating, or otherwise objectionable is prohibited.

5. Reporting, Blocking, and Moderation

We provide tools to keep the community safe, and we act on violations:

  • Report: you can report objectionable content or abusive users from within the App.
  • Block: you can block other users to prevent them from interacting with you.
  • Our response: we review reports of objectionable content and abusive behavior and will remove offending content and may suspend or terminate the responsible user's access within 24 hours of receiving a report. You may also contact us at support@softmaxco.io.

We may, but are not obligated to, monitor or filter User Content, and we may remove any content or terminate any account at our discretion for violating these Terms.

6. Prohibited Use of the App

You agree not to misuse the App, including by attempting to access it through unauthorized means, disrupting its operation, circumventing security or moderation controls, or using it to harm, harass, or collect data about other users.

7. Termination

You may stop using the App and delete your account at any time from within the App. We may suspend or terminate your access immediately if you violate these Terms. On termination, the license granted to you ends. Provisions that by their nature should survive termination (including content licenses you have granted, disclaimers, and limitations of liability) will survive.

8. Disclaimers

The App is provided "as is" and "as available" without warranties of any kind, whether express or implied, including fitness for a particular purpose and non-infringement. The App is a habit and wellness tracking tool and does not provide medical, health, or professional advice. We do not warrant that the App will be uninterrupted, secure, or error-free, and we are not responsible for User Content created by other users.

9. Limitation of Liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of data, arising out of or relating to your use of the App.

10. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from your User Content, your use of the App, or your violation of these Terms.

11. Apple App Store and Google Play

These Terms are between you and us, not with Apple or Google. Apple and Google are not responsible for the App or its content. Where you obtained the App from the Apple App Store, Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you. You agree to comply with the applicable app store's terms and usage rules.

12. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms and update the "Last Updated" date. Your continued use of the App after changes take effect constitutes your acceptance of the updated Terms.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales, and any disputes arising under or in connection with these Terms are subject to the exclusive jurisdiction of the courts located in London, UK.

14. Contact

Questions about these Terms? Contact us at support@softmaxco.io. Traction Health is operated by Softmax Ltd, 46 Regents Park Road, London NW1 7SX, registered in England and Wales under company number 15897507.